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TikTok Shop guides · US & UK
Everything you need to start on TikTok Shop in the US or the UK, as an affiliate creator or a seller: official rules, sourced numbers, tested methods. No earnings promised, adults (18+) only.
Getting started
The basics before you put in time or money.
Selling on TikTok Shop
Open a shop in the US or the UK: registration, local stock, fees, deadlines, listings.
Selling on TikTok ShopOpening a TikTok Shop in the US or the UK: requirements and stepsIndividual seller or business, ID, bank account, local warehouse: what TikTok Shop US and UK require, the documents and …Selling on TikTok ShopLocal stock on TikTok Shop US and UK: why dropshipping from China doesn't workTikTok Shop US ships from US warehouses and UK sellers keep stock in the UK. What it means for dropshipping, and the thr…Selling on TikTok ShopTikTok Shop seller fees: 6% in the US, 9% in the UK, and how they're calculatedThe referral fee in the US, the commission in the UK, what they're calculated on, the new seller rates, and what else co…Selling on TikTok ShopTikTok Shop shipping deadlines: dispatch, late dispatch rate and cancellationsHow fast you must ship on TikTok Shop US and UK, what counts as a late dispatch, when orders are cancelled automatically…Selling on TikTok ShopTikTok Shop probation: the order and listing limits of a new shopEvery new TikTok Shop starts on probation. The order and listing caps per level in the US and the UK, how to move up, an…Selling on TikTok ShopThe TikTok Shop Performance Score: what it measures and how to keep it highWhen the Shop Performance Score appears (30 orders in 90 days), what it measures and how to keep it high. Plus the creat…Selling on TikTok ShopHow to write a TikTok Shop product listing that passes reviewTitle, photos, description, compliance, returns: a TikTok Shop listing template, the claims that get listings rejected, …Selling on TikTok ShopImporting stock for TikTok Shop: duties, import VAT and what to planThe US de minimis exemption is gone, UK imports need a GB EORI number and carry import VAT: what a TikTok Shop seller mu…Selling on TikTok ShopFinding a local supplier for TikTok Shop: the 7 questions to askWarehouse address, packing time, carrier, tracking, returns, compliance, minimum order: 7 questions for a TikTok Shop su…Selling on TikTok ShopProhibited and restricted products on TikTok Shop US and UKWhat TikTok Shop US and UK ban outright, what needs documents or approval, and the categories we advise beginners to avo…
Affiliate creators
Earn commissions with no stock: eligibility, commissions, samples, disclosure, taxes.
Affiliate creatorsHow to become a TikTok Shop affiliate: steps and requirementsAge, followers, identity check, payout details: how to join the TikTok Shop affiliate program in the US or UK, step by s…Affiliate creatorsTikTok Shop affiliate commission: how it's set and when it's paidWho sets the rate, open vs targeted collaborations, a worked example in dollars and pounds, when commissions are paid in…Affiliate creatorsTikTok Shop free samples: how to request them, and what they changeWhere to request free samples on TikTok Shop, a request template, refundable samples, and why a product received for a v…Affiliate creatorsFinding products to promote as a TikTok Shop affiliateAllowed, uncrowded, in season, a sustainable commission, a reliable seller, an honest pitch: 5 criteria to pick TikTok S…Affiliate creatorsHow to disclose a TikTok ad: FTC rules in the US, ASA rules in the UKTikTok's disclosure setting, FTC rules for US creators and the ASA "Ad" label in the UK: what to write, where to put it,…Affiliate creatorsTikTok Shop affiliate income: what to declare in the US and the UKCommissions and free products are taxable. US: self-employment tax from $400, 1099 thresholds. UK: £1,000 trading allowa…Affiliate creatorsTikTok Shop commission frozen or withheld: causes and appealsReturns, missing payout details, policy violations: why a TikTok Shop commission can be reduced, frozen or withheld, and…
Choosing products
Rule out bad ideas fast: margin, competition, season.
Choosing productsHow to choose a product to sell on TikTok Shop: the six filtersAllowed, 4x margin, competition, shipping, season, repeat purchase: six filters to choose a TikTok Shop product in the U…Choosing productsWhy aim for a price 4 times your landed cost on TikTok ShopPrice ÷ landed cost: 4x = GO, 2.5x to 4x = RISKY, under 2.5x = NO-GO. The numbers behind it, with TikTok Shop's 6% (US) …Choosing productsCalculate your real TikTok Shop margin, line by linePrice, tax, platform fee, affiliate commission, landed cost, returns: calculate your true TikTok Shop margin in the US o…Choosing productsThe 1,000-review test: is your product in a saturated market?Count results with over 1,000 reviews among the first 16 on Amazon.com or Amazon.co.uk: 4 or more and the market is lock…Choosing productsSeasonality: sell the right product at the right time on TikTok ShopA good product out of season doesn't sell. The 60 to 90-day filter, how to apply it, and a planning calendar with the ke…Choosing productsTest your TikTok Shop product idea in 10 minutesThree numbers, one free tool, a GO, RISKY or NO-GO verdict: the quick test to know whether your TikTok Shop product idea…
Videos that sell
Hooks, structure, faceless formats, testing.
Videos that sellThe structure of a TikTok video that holds attentionA 2-second hook, proof, an honest limitation, an invitation: the 3-part structure of a short TikTok video, and 5 parts f…Videos that sell10 TikTok hooks to present a product, honestly10 TikTok hooks ready to adapt for TikTok Shop, and the method to write your own: a real problem, proof you can show, 5 …Videos that sellTikTok videos without showing your face: 5 formats that workDemo, comparison, comment reply, unboxing, mistakes to avoid: 5 faceless TikTok Shop video formats, with your hands, a v…Videos that sellThe 3-video test per product: method and tracking sheet3 videos, 3 hooks, 1 winner: the method to test a product as a TikTok Shop affiliate, with a tracking sheet and a stop r…
Tools
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