Double ÉveilThe 3-video test per product: method and tracking sheet
One video tells you nothing: it can flop because of the hook, not the product. Our method: three videos with three different hooks for each product, then keep the best. And a clear stop rule so you don't keep pushing.
The method
- Pick a product from your list, tested and allowed.
- Write 3 different hooks: a question, a comparison and a "what you really get", for example.
- Film 3 videos with the same proof and different hooks.
- Post them over several days.
- Compare in your creator dashboard.
- Remake the best one from another angle.
The tracking sheet
| Video | Product | Hook | Views | Orders | Commissions |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 |
Decision rules
- One video stands out: remake it with other angles.
- Views but no orders: adjust the product, the commission or the angle.
- 10 videos without an order: move to the next product.
- 30 videos with no result on any product: change topic.
Our method
These thresholds are our working rules, not laws. They stop you from insisting on a product that doesn't take off.
Watch out
Every product video carries TikTok's disclosure setting and a clear disclosure in the video ("ad" in the US, "Ad" label in the UK). No exception for tests.
Key point
The 3-video test separates two questions: "is my hook good?" and "does my product interest people?".
FAQ
How many videos before giving up on a product?
Our working rule: after 10 videos on a product without a single order, move to the next one.
What should I compare between videos?
Views, orders and commissions shown in your TikTok Shop creator dashboard.
Change the product or the hook first?
The hook first: that's the point of the 3 videos. If none brings an order after 10 videos, change product.
Official sources
- FTC: Disclosures 101 for social media influencers
- ASA / CAP: Influencers' guide to making clear that ads are ads
- TikTok: how to turn on the commercial content disclosure setting
From reading to doing
The Double Éveil course is free: short missions with a checklist and a quiz at each step. Adults (18+) only.
Our method: this lesson relies on TikTok Shop's official pages and public guidance, checked on the dates shown. Rules change: Seller Center and the TikTok app are the final word. This is neither legal nor tax advice, and no earnings are promised. Some links are affiliate links, always labelled: if you subscribe through them, you pay nothing extra and we earn a commission.