One product, three numbers, and the free tool Manifeste.

1. Pick one product, seen on TikTok or one you care about.
2. Write down your target selling price, based on what sellers charge on TikTok Shop and Amazon for comparable products.
3. Write down the landed cost: the product plus shipping all the way to the customer, from a supplier quote. Note the delivery time too.
4. Open Manifeste and pick your store's country (United States or United Kingdom) and where you sell (TikTok Shop by default). Manifeste sets the currency, the tax and the platform fees.
5. Enter your three numbers. The verdict (GO, RISKY or NO-GO) appears with the reason and the line-by-line calculation.
6. Open the full analysis: the price and cost you need for a GO, your safety margin, how much you can spend on ads and samples, the sales you need for your goal, your first stock, the commission you can offer a creator.
7. Save the product to compare it with the next ones.

Not only TikTok Shop. The reasoning is the same everywhere, only the fees change. Manifeste also works for Amazon, Etsy, eBay, your own online store (Shopify, WooCommerce) and in-person sales.

Creator track. You don't sell the product, but you depend on the seller: if they don't make enough, they can cut your commission or stop. Run this test to understand the logic.

Take a product sold for 40, with TikTok Shop's fee and an affiliate creator paid 15%. Here's what's left depending on the landed cost.

🇺🇸 United States:

Price $40 (sales tax is added on top at checkout and handled by TikTok), referral fee 6% on most categories, creator 15%.

The official US table shows 6% for most categories and 5% for some jewelry and pre-owned categories. Some sellers report 8% since August 2026: we couldn't confirm it, check your Seller Center. 🇬🇧 United Kingdom:

Price £40 including 20% VAT (if you're VAT-registered), commission 9% of the order total including VAT, creator 15% of the price before VAT.

Below the £90,000 VAT threshold you don't charge VAT, which leaves more room. Lower commission rates exist for new sellers and some electronics and beauty categories. At 2x, the money left has to pay for returns, samples, ads and your income tax. At 4x, you can breathe. The creator rate is an example: replace it with your own.

Key point: A NO-GO isn't a failure. It's money you don't lose.

🇺🇸 United States:

1. 18 or older, for sellers and creators.
2. Who can sell: an individual seller with a Social Security Number, or a business with an EIN backed by an IRS letter (CP 575 or 147C). TikTok's own guide says a sole proprietor without an EIN should register as an Individual Seller. You need US ID, or the last four digits of your SSN or ITIN. Non-US residents need a US entity, a US address and a US representative.
3. A referral fee of 6% on most categories (5% for some jewelry and pre-owned), calculated on what the customer pays plus platform discounts, minus tax, shipping included. New sellers who make their first sale within 60 days get 3% for 30 days.
4. Ship from the US. Orders must leave from a US warehouse that you declare in Seller Center. A parcel shipped from China doesn't qualify.

5. Short deadlines. Current guidance points to a carrier scan within 2 business days and automatic cancellation after 5 business days without tracking (older pages say 3 and 7). Late shipments lower your metrics and can limit your shop. Check the exact figures in Seller Center. 🇬🇧 United Kingdom:

6. 18 or older, for sellers and creators.

7. Who can sell: a sole trader with a UK-issued passport or driving licence, a UK address with proof, and a selfie holding the ID; or a registered company. The bank account must be in the UK and in the same name as the ID. Foreign ID documents aren't accepted for sole traders.
8. A commission of 9% including VAT, on the order total (products, customer-paid shipping and platform discounts). Lower rates exist for new sellers and for some electronics and beauty categories. If a whole order is returned, the commission is refunded.
9. Stock in the UK. Sole traders must store stock in the UK, ship and accept returns domestically, and take responsibility for import VAT and customs duties.
10. Short deadlines. Fulfilment providers cite a 72-hour dispatch window with tracking: check the exact rule in Seller Center before you commit. What it changes. On TikTok Shop US and UK, the Seller track isn't "no stock": you need stock in the country, or a supplier with a warehouse there. The Creator track, on the other hand, needs no stock at all.

Follower threshold. In the US, guides consistently cite 1,000 followers to join the affiliate program, with limits (for example on the number of shoppable videos) until 5,000 followers. In the UK, around 1,000 is reported but not officially confirmed. Check your own eligibility in the app: TikTok Studio, then TikTok Shop for creators. The app shows the criteria that apply to your account.

Watch out: Commissions and sales are taxable income in both countries. In the US, you report them even if you don't receive a Form 1099-K (sent above $20,000 and 200 transactions). In the UK, the £1,000 trading allowance covers small amounts; above that, you register with HMRC.

Your choice

Your choice stays in this browser and guides you after mission 3. You can change it anytime.

This is our working method, not a TikTok rule.

1. The hook (0 to 2 s): the reason to keep watching, said or written in the very first second.
2. The proof (2 to 20 s): you show what you claim: a demo, a comparison, a true number.
3. The ending (a few seconds): a question, or an invitation to watch the next video.

Every hook must stay true: don't say you tested a product if you didn't.

1. "I tested [product] for 7 days: here's what happened."
2. "What nobody tells you before you buy [product]."
3. "[Product] for [price]: good deal or not? Here's the truth."
4. "3 mistakes I made with [product], and how I fixed them."
5. "Before and after: [problem] solved in [time]." (only if it's real)
6. "Got [problem]? Watch this before you buy anything else."
7. "I compared [product A] and [product B]: here's what I found."
8. "You asked me: [comment question]. Here's my answer."
9. "What you really get for [price]."
10. "The detail that changed my mind about [product]."

To write more: start from a real problem, add proof you can show, write five versions, keep the most concrete one.

• Demo: camera on your hands, the product in action.
• Comparison: two items side by side, one criterion at a time.
• Reply to a comment: you answer a real question you received.
• What you really get: unboxing and real size.
• Mistakes to avoid: three mistakes, three fixes.

Your hands, a voice-over or on-screen text can replace your face.

1. Turn on TikTok's disclosure setting. In the post screen: Content disclosure and ads, then Disclose commercial content, then Your brand or Branded content. TikTok then shows "Promotional content" or "Paid partnership". Without it, your post can be removed or restricted.

🇺🇸 United States: FTC rules. Disclose any material connection with the brand, including commissions. The disclosure must be in the video itself, not only in the description, ideally both spoken and on screen. Plain words such as "ad" or "sponsored" work; "#ad" is fine if it isn't buried among other hashtags. Vague words like "collab" or "thanks" don't. In a LIVE, repeat it regularly. 🇬🇧 United Kingdom: ASA / CAP rules. Affiliate content (a link or code that earns you money) counts as advertising. Use a prominent "Ad" label upfront, in the video or at the start of the caption, never hidden. "Affiliate" or "gifted" on their own aren't enough. TikTok's disclosure tool is recommended on top of it. 2. Use the right music. For commercial content, use TikTok's Commercial Music Library, not the general library. 3. Don't lie. No false or misleading claims about a product (TikTok's branded content policy), no fake reviews, no promised results, no fake urgency. 4. Flag AI. Label realistic content generated or heavily edited by AI. 5. Label your affiliate links as affiliate links.

A free editor is enough to start. Submagic adds animated captions automatically and saves time, but you don't need it.

Submagic: automatic animated captions. A free editor is enough to start.

Our method: Filter 1 comes from TikTok Shop's rules and the law. The thresholds of filters 2 to 6 are rules of thumb from our tests, not laws: they help you avoid mistakes, they guarantee nothing.

Both lists are long, not exhaustive, and they change. Read the official policy for your country before you choose a product.

🇺🇸 United States: Prohibited (examples): weapons and some knives (switchblades, butterfly knives), drugs and paraphernalia, anabolic steroids, SARMs and similar substances, many weight-loss products, tobacco and vapes, adult products, counterfeits, recalled and hazardous products. Dietary supplements aren't banned as such, but they come with strict conditions and many exceptions. 🇬🇧 United Kingdom: Prohibited (examples): adult products, weapons, vapes, alcohol above 0.5% ABV, baby formula, certain banned ingredients and some baby and maternity items. Restricted: categories such as beauty, electrical goods, toys, food or CBD need documents, certifications or an approved application before you can list. To be safe, we also avoid battery-powered products, products for children, health products and copies of trademarked brands: too many rules, too much risk for a beginner.

Measured with suppliers and on a European marketplace (Amazon.fr) in September 2026. Redo them on Amazon.com or Amazon.co.uk before relying on them.

• Regulation pickleball net: quote of $76 per net plus $89 of sea freight, for a product that sells for €77 to €90 in Europe (roughly $80 to $95). NO-GO on margin and shipping.
• Carbon pickleball paddle: about 2.5x before TikTok Shop fees, with many cheaper offers delivered in 1 to 3 days. NO-GO.
• No-tie shoelaces: 13 offers out of 16 have over 1,000 reviews. Locked market.
• Cooling pillow: decent margin, about 3x, but tested at the end of September: wrong season, demand returns in spring.

1. Does the product pass filters 1, 3 and 5?
2. What commission does the seller offer? Each seller sets its own rate: compare several products.
3. Can the seller deliver fast from inside the country? Check the shop's reviews.
4. How many creators already promote it? TikTok Shop data tools answer this.
5. Does the seller's margin cover your commission? The 4x test gives you a signal.

• Manifeste (free) for the margin.
• Amazon.com / Amazon.co.uk (free) to count reviews.
• TikTok Creative Center (free) to spot trends.
• FastMoss for TikTok Shop data (products, creators, shops). Start with the free plan or the trial.

FastMoss: TikTok Shop data (rising products, creators, shops). Start with the free plan or the trial.

• 18 or older. TikTok Shop is for adults only.
• Check your own account first. In the TikTok app: menu, TikTok Studio, then TikTok Shop for creators. The app shows the criteria that apply to you, and they change.

🇺🇸 United States: Guides consistently cite 1,000 followers to join the affiliate program. Creators between 1,000 and 5,000 followers are reported to be in a limited pilot (for example 3 shoppable videos a day and 3 shoppable LIVEs a week) until they reach 5,000. These figures come from secondary sources. 🇬🇧 United Kingdom: Around 1,000 followers is reported for UK creators, plus recent activity and an account in good standing. We found no official UK figure: rely on what the app shows you. - Another way in: a seller can link your account to their shop as an official shop creator. Guides say there's no follower minimum in that case, but you can only promote that shop's products.

• Buying or selling followers, views, likes, comments or fake reviews, including with bots. TikTok removes fake signals and doesn't allow accounts that deceive the platform.
• Reposting other people's videos without permission: unoriginal content is penalized.
• Posting realistic AI-generated or heavily edited content without a label.
• A site or "coach" that guarantees "10,000 followers in 30 days" is a red flag: nobody can guarantee that.

Write one sentence: "I show [what] to [whom] so they [benefit]." Keep a topic you can post 30 videos about without getting bored, and that can lead to products passing the six filters of mission 3. Avoid prohibited or restricted categories.

A clear name, a photo, a one-line bio that says what viewers gain by following you. No earnings promise in the bio.

Nobody can promise you a timeline or a follower count: it depends on your topic, your consistency and the quality of your videos. If you're not moving after 30 videos, change topic before changing method.

Names and paths can change: always follow what the app shows.

1. In the TikTok app: menu, TikTok Studio, then TikTok Shop for creators. Confirm your age and complete identity verification.
2. Add your payout details and your tax information. Without them, commissions can't be paid out.
3. Open the TikTok Shop creator center, then the product marketplace.

• The seller sets the rate, not TikTok. In an open collaboration, the seller sets a standard commission that every eligible creator sees. Guides often report 10 to 20%.
• Two kinds of collaboration. Open: every eligible creator sees the product at the listed rate. Targeted: the seller invites you, with either a commission or a flat fee, and may send samples and a brief.
• Keep a record. The product and the rate show when you accept a collaboration: take a dated screenshot.
• When the money arrives.

🇺🇸 United States: TikTok's US help says creators typically receive commission on the 15th day after delivery, later if the seller's settlement period is longer (up to 31 days after delivery), and later again in case of returns or disputes. 🇬🇧 United Kingdom: Commissions are also paid after the order settles. Check the timing shown in your creator center. - Your commission can go down or be frozen. A return or refund can reduce it, and TikTok can freeze commissions tied to a policy violation while it reviews (see C3).

You can request free samples in the marketplace: the seller accepts or declines. Some sellers use refundable samples instead (you buy, they refund once you hit a sales goal). A product received in exchange for promotion is taxable income in both countries, and it must be disclosed in your video like any paid promotion (see C4).

1. Filters 1, 3 and 5 of mission 3: allowed, competition, season.
2. The commission: compare several products, and ask whether the seller's margin can carry it. The 4x test gives you a signal.
3. The seller: check the shop's reviews and that it ships from inside your country.
4. Competition between creators: how many creators already promote this product? TikTok Shop data tools answer that.
5. Honesty: can you present it without lying? If you have to exaggerate to sell it, drop it.

Also stay away from risky categories for a beginner: health claims, financial products and crypto, gambling, alcohol and nicotine.

"Hi, I make content about [your topic] for [your audience]. Your [product] interests me because [a specific reason]. I'll test it for [time] before I talk about it, and I'll disclose the partnership as the rules require. Could you send me one? Thanks."

Never inflate your audience numbers.

1. Turn on TikTok's disclosure setting and disclose in the video itself: "ad" said and shown in the US, a prominent "Ad" label in the UK (mission 2).
2. Pick your music from the Commercial Music Library.
3. Test the product before you talk about it. Use it for several days and note its strengths and limits. Never say "I've used it for a month" if it isn't true.
4. Keep proof of the collaboration: a dated screenshot of the product and the commission rate (C2).

• Fake urgency: "only 3 left" when stock is plentiful, or pressure selling.
• Unsupported health or result claims, and prohibited products.
• Fake reviews and fake endorsements, or pretending to be an ordinary customer when you're paid.
• In a LIVE: passing off a pre-recorded or AI-generated LIVE as live, or creating fake orders.
• Undisclosed promotion: the FTC (US) and the ASA and CMA (UK) treat it as misleading advertising.

TikTok Shop's own rules come on top of the law. A violation can cost you points on your Creator Health Rating, limit your selling permissions, and freeze the commissions linked to the violation while TikTok reviews it. Deceptive, abusive or fraudulent activity can lead to commissions being withheld permanently.

1. Hook: the real problem the product solves.
2. Demo: the product in action, close up.
3. Proof: your real use, with what you noticed.
4. An honest limitation: "The downside is…". It makes the rest more credible.
5. The invitation: the product link below the video, with no promise.

For each product, make 3 videos with 3 different hooks and keep the best. Write down the numbers your creator dashboard shows: views, orders, commissions. If a product gets no order after 10 videos, move on.

TikTok Shop tracks your compliance with a Creator Health Rating: violations add points, and too many restrict your e-commerce permissions, even when repeated violations stay under the limit. Check it every week. If you think a violation is a mistake, you can appeal it once, within 30 days of the notification (US policy).

At the end of your first 30 to 60 days of product videos, fill in this sheet.

Our decision rules (working rules, not laws):

• Continue if your commissions grow and you understand what works: do more of it.
• Adjust if you get views but no orders: change products, commission or angle.
• Stop or change topic if, after 30 videos, no product brings an order.
• Don't buy equipment before your first commissions.

🇺🇸 United States:

• It's self-employment income. Commissions and the fair market value of products received in exchange for promotion are taxable, whether or not you receive a form.
• Self-employment tax: if your net self-employment earnings reach $400 in a year, you file Schedule SE and pay self-employment tax (15.3% for Social Security and Medicare) on top of income tax.
• Forms you may receive: a Form 1099-K is sent above $20,000 and 200 transactions; a 1099-NEC or 1099-MISC above $2,000 from 2026. Not receiving one doesn't make the income tax-free.
• Quarterly estimated taxes: if you expect to owe $1,000 or more for the year, the IRS expects quarterly payments.

• Keep records: commission statements, screenshots of collaboration terms, the value of products received, and your expenses. 🇬🇧 United Kingdom:

• Gifts count as income. HMRC says the value of products or services received for promoting them counts as income, together with your commissions.

• £1,000 trading allowance: if your total income from this activity (before expenses) is £1,000 or less in a tax year, you don't need to tell HMRC. Above that, you can deduct the allowance or your real expenses, not both.
• Self Assessment: above £1,000, register as a sole trader for Self Assessment, by 5 October after the end of the tax year in which you started (the tax year ends on 5 April).
• Keep records: commission statements, screenshots of collaboration terms, the value of products received, and your expenses. Watch out: Employed? Check your employment contract allows a side activity. Under 18? You can't use TikTok Shop.

TikTok can freeze commissions linked to a policy violation while it reviews it, and withhold them for good in case of deceptive, abusive or fraudulent activity. Keep proof of what you do (LIVE recordings, editing files, statements) and appeal within the deadline shown (30 days in the US). See commission withheld.

🇺🇸 United States:

• 18 or older.
• Individual seller with your Social Security Number (TikTok's guide: a sole proprietor without an EIN registers as an Individual Seller), or business seller with an EIN backed by an IRS letter (CP 575 or 147C). An SS-4 or a screenshot is usually rejected.
• US ID (passport, driver's license, state ID or permanent resident card), or the last four digits of your SSN or ITIN.
• A US address and a US bank account for payouts.
• A US warehouse declared in Seller Center: orders ship from the US, and you set a US return address.

• Non-US residents need a US entity, a US address and a US representative; an LLC alone isn't enough. 🇬🇧 United Kingdom:

• 18 or older.

• Sole trader with a UK-issued passport or driving licence, a UK address and proof of address, and a selfie holding the ID; or a registered company.
• A UK bank account, in the same name as the ID for a sole trader, with an unredacted first page of a statement.
• Stock in the UK: you ship and accept returns domestically, and provide proof of the stock location on request.
• Goods imported lawfully: you're liable for import VAT and customs duties when goods first enter the UK.
• Approval usually takes a few days.
• A probation period applies to every new shop (see V4).

Keep it short and clear: no "TikTok", no contact details or website, no brand you're not authorized to use, no unsupported superlatives like "best". Check the exact rules in Seller Center: names can't be changed freely afterwards.

🇺🇸 United States:

1. Sole proprietor by default: selling on your own makes you a sole proprietor. An LLC adds liability protection but costs money and paperwork: ask an accountant whether it's worth it for you.
2. Get a free EIN from the IRS if you want to register as a business seller (and keep your SSN off forms).
3. Check your state and city: some require a seller's permit or a business license, even when TikTok collects sales tax for you as a marketplace facilitator.
4. Open a separate bank account for the business. It makes your taxes much easier.
5. Gather your documents: ID, SSN or EIN letter, bank details, warehouse address.

6. Create your account at seller-us.tiktok.com and wait for verification before listing. 🇬🇧 United Kingdom:

7. Sole trader: above £1,000 of trading income a year, register for Self Assessment with HMRC. A limited company (Companies House) is another option: ask an accountant.

8. VAT: registration is mandatory above £90,000 of taxable turnover over 12 months; below, it's optional.
9. Importing? You need a GB EORI number (free, from HMRC).
10. Open a separate bank account in your name.
11. Gather your documents: UK ID, proof of address, bank statement.
12. Create your account at seller-uk.tiktok.com and wait for verification before listing.

🇺🇸 United States:

• Orders ship from a US warehouse declared in Seller Center, with tracking that starts in the US. A parcel from China gets US tracking only after customs, so it fails.
• Current guidance points to a carrier scan within 2 business days and automatic cancellation after 5 business days without tracking. Check Seller Center.
• Shipping options: TikTok's shipping labels, your own carrier where allowed, or Fulfilled by TikTok (FBT), where TikTok stores, packs and ships for a per-unit fee. Reports conflict on whether seller-arranged shipping stays available: check what your Seller Center offers.

• Importing yourself? The US no longer exempts small parcels from duties (the "de minimis" exemption ended for all countries in August 2025). 🇬🇧 United Kingdom:

• Sole traders store stock in the UK, ship domestically and accept returns domestically.

• Dispatch fast: fulfilment providers cite a 72-hour window with tracking. Check the exact rule in Seller Center.
• Fulfilled by TikTok (FBT) exists in the UK too (warehouse in Coventry), for parcels up to 30 kg.
• Importing yourself? You need a GB EORI number, and you pay customs duty and import VAT (VAT-registered businesses can use postponed VAT accounting).

To enter in Manifeste: product price + freight to your stock + duties and import VAT if you import + packaging + shipping to the customer + an allowance for returns. Without these lines, your 4x ratio is wrong.

Ask these questions and write down the answers.

1. What's the exact address of the warehouse, in the US / the UK?
2. How fast do you pack and hand a parcel to the carrier?
3. Which carrier do you use, and does it work with TikTok Shop?
4. Do you provide valid tracking for every parcel?
5. How do you handle returns domestically?
6. What compliance documents do you provide for this product?
7. What's the minimum order, the unit price, and can you send me a sample?

Red flags: a warehouse abroad, delivery announced in 10 to 20 days, a price far below the market, no precise address.

Before any big purchase, order 1 to 3 units. Time the packing and delivery, check the parcel's condition, and test a return. If the product weighs over 2 kg (4.4 lb) or measures over 60 cm (24 in) folded, get a shipping quote before calculating anything.

"Hi, I'm launching a TikTok Shop in the [US / UK]. I need a product stocked in the [US / UK], shipped within 48 hours with valid tracking. Could you give me: your warehouse address, your packing time, your carrier, your returns policy, the unit price by quantity, and a sample? Thanks."

• A clear title, with no contact details, no unauthorized brand, no unsupported superlative.
• Real, sharp photos: the product, its real size, the packaging, the labels. The main image should show the product clearly on a plain background. Restricted categories also require label and packaging images.
• An accurate description: material, dimensions, weight, what's in the box, instructions, warnings.
• The price and shipping costs, clearly shown.
• A realistic delivery time, consistent with your supplier (V2).
• The safety and compliance information for your category.
• Your return terms, in line with the rules below.

🇺🇸 United States: Compliance: children's products need testing and a Children's Product Certificate (CPSC rules), cosmetics fall under FDA rules, and California may require Proposition 65 warnings. Returns: TikTok Shop's standard window lets buyers return most items within 30 days of delivery. The seller usually pays return shipping for defective, damaged or not-as-described items. 🇬🇧 United Kingdom: Compliance: electrical goods, toys and cosmetics have their own marking and safety rules (UKCA or CE marking, a UK responsible person for cosmetics). Returns: under the Consumer Contracts Regulations, an online buyer can cancel within 14 days of receiving the item without giving a reason, then has 14 more days to send it back; you refund within 14 days of getting it back, including standard delivery. Never shorten this.

• Medical or therapeutic claims, in text, images, packaging and videos: cure, treat, heal or prevent a disease, relieve symptoms, "FDA approved" when it isn't, "doctor recommended" without proof.
• Exaggerated or edited before-and-after images. For weight loss, they're banned. Elsewhere, only genuine, typical, unedited results, and say that results vary.
• Review manipulation: rewarding a positive review ("5 stars for $5"), punishing a negative one, threats.
• "No returns, no refunds" clauses, shortened return windows, or requiring an unboxing video to refund. Restricted terms may apply to opened hygiene products and personalized or made-to-order items.

Every new shop goes through probation (see V4): at the Beginner level you can list up to 100 products. Start with 1 to 3 well-prepared products.

🇺🇸 United States:

• Referral fee: 6% on most categories (5% for some jewelry and pre-owned). New sellers who make their first sale within 60 days get 3% for 30 days.

• Probation: Beginner up to 50 orders a day and 100 listings, then Standard (100 / 200), Premium (200 / 1,000) and Pro (no order cap), by completing tasks. There's no fixed timeline, and limits can drop temporarily during security checks. 🇬🇧 United Kingdom:

• Commission: 9% including VAT, with lower rates for new sellers and some electronics and beauty categories.

• Probation: TikTok's UK page lists up to 30 orders a day and 100 products at the Beginner level, rising as you complete tasks. Check your Probation panel: limits are set per shop.
• Shop Performance Score: it only appears after 30 delivered orders in the last 90 days, on a scale up to 5.
• Shipping on time: late dispatches and cancellations count against you and can limit your shop.
• Creator commission: you set it yourself. It comes on top of TikTok's fee.

Redo the mission 0 table with your real numbers:

1. The selling price (and VAT if you're UK VAT-registered).
2. TikTok Shop's fee.
3. The affiliate rate you want to offer.
4. Your full landed cost (V2), including shipping to the customer and packaging.
5. An allowance for returns.

Our working rule: only turn on affiliates if at least 20% of the price is left after the creator's commission, before returns and ads. Otherwise, change product or lower the commission.

1. Week 0: your listing is ready (V3), your stock is local, your test parcel arrived on time.
2. Weeks 1 to 4: publish the product and offer it to 5 to 10 creators in a targeted collaboration, with a sample and a written brief: disclosure required, no false promises.
3. Every week, write down: orders, on-time deliveries, cancellations, returns, reviews, net margin per order.
4. Don't buy more stock before 20 orders delivered without problems.
5. No paid ads before you've measured your real margin over at least 20 orders.

Our working rules, not laws:

• Your net margin after returns is negative over 10 orders: stop that product.
• Late shipments pile up: fix the logistics before selling more.
• No creator takes your product after 30 days: change product or commission.

You're responsible for what creators say about your product: your brief must forbid false claims.

Ask yourself these four questions before any subscription:

1. Which exact task will it replace or speed up?
2. How much time or money does it save me each month?
3. Isn't the free plan or the trial already enough?
4. Do I already have orders or commissions to pay for it?

If you have no revenue yet, stay on free tools.

Some tools below use affiliate links: if you subscribe through them, you pay nothing extra and we earn a commission. The full list is on the "How this project is funded" page.

As a rough guide, BrandSearch's plans shown on its site on 09/29/2026 ranged from about $60 to $140 a month. A tool at that price is never essential at the start.