Double ÉveilManifeste: the free TikTok Shop profit calculator
Manifeste is our free calculator. You pick your country and where you sell, enter three numbers, and get a GO, RISKY or NO-GO verdict with the reason, then a full analysis. It applies the 4x rule we use throughout the course. Here's how to use it and read the result.
The three numbers to enter
First choose your store's country (United States, United Kingdom and others) and where you sell: TikTok Shop, Amazon, Etsy, eBay, your online store, in-person sales or another channel. Manifeste fills in the currency, the tax and the channel's fees (editable in the settings). Then:
| Number | Where to find it |
|---|---|
| Target selling price | What sellers charge on TikTok Shop and Amazon for comparable products |
| Landed cost | Supplier quote: product plus freight, duties, packaging and shipping to the customer |
| Delivery time | Given by the supplier, then checked with a test order |
Manifeste free
What for: Our free margin calculator for TikTok Shop, Amazon, Etsy, eBay or your own store: price, landed cost, delivery time. GO, RISKY or NO-GO verdict with a full analysis.
When: Before you buy any stock or promote any product.
Open ManifesteHow to read the verdict
| Verdict | Price ÷ landed cost | What you do |
|---|---|---|
| GO | 4x or more | Move on to the other filters: competition, season, shipping |
| RISKY | 2.5x to 4x | Renegotiate, adjust the price, skip affiliates, or change |
| NO-GO | Under 2.5x | Change product |
The full analysis
Below the verdict, Manifeste details everything that matters before you buy stock:
| Block | What it tells you |
|---|---|
| What it takes to get a GO | The minimum price and maximum landed cost to turn green |
| Safety margin | How far your numbers can move before the verdict drops |
| Ads and samples | How much you can spend on ads per sale without losing money |
| What you really keep | Net after returns, ads and your taxes |
| How many sales | The sales you need to reach your monthly goal |
| Your first stock | The budget for a first test batch |
| Creator side | The maximum commission you can offer an affiliate |
| Things to check | Alerts: delivery time, origin, returns, season |
You can save each product to compare them, copy the summary or print it as a PDF.
Not only TikTok Shop
A product with no margin doesn't become profitable by switching platforms. Manifeste uses the same logic for every channel, with each one's fees.
Our method
Manifeste's thresholds are our working rules, from about a hundred categories tested. They help you avoid mistakes; they guarantee nothing.
Key point
Run every idea through Manifeste before you contact a supplier. Ten minutes can save you hundreds in unsellable stock.
FAQ
Is Manifeste free?
Yes, during its launch phase. You get your personal access code by email, and you can unsubscribe from our emails at any time.
Does Manifeste guarantee a product will sell?
No. It tells you whether the margin and delivery hold up, not whether people will buy.
Are my numbers saved?
The calculation runs in your browser. The products you save to compare stay on your device.
Does Manifeste work for Amazon, Etsy or a Shopify store?
Yes. Pick your channel at the top: it sets that platform's fees, which you can adjust.
Official sources
From reading to doing
The Double Éveil course is free: short missions with a checklist and a quiz at each step. Adults (18+) only.
Our method: this lesson relies on TikTok Shop's official pages and public guidance, checked on the dates shown. Rules change: Seller Center and the TikTok app are the final word. This is neither legal nor tax advice, and no earnings are promised. Some links are affiliate links, always labelled: if you subscribe through them, you pay nothing extra and we earn a commission.