Double ÉveilTest your TikTok Shop product idea in 10 minutes
In 10 minutes, you can know whether your product idea passes the first filter, and why. It doesn't guarantee any sale: it saves you from expensive mistakes. It's mission 0 of our free course.
What you need
One product, three numbers, and the free tool Manifeste.
The 5 steps
- Pick one product, seen on TikTok or one you care about.
- Write down your target price, from what sellers charge on TikTok Shop and Amazon for comparable products.
- Write down the landed cost: the product plus shipping to the customer, from a supplier quote. Note the delivery time too.
- Enter these three numbers in Manifeste, after choosing your country (US or UK).
- Read the verdict (GO, RISKY or NO-GO) and the reason shown.
Manifeste free
What for: Our free margin calculator for TikTok Shop, Amazon, Etsy, eBay or your own store: price, landed cost, delivery time. GO, RISKY or NO-GO verdict with a full analysis.
When: Before you buy any stock or promote any product.
Open ManifesteAn example
A product sold for 40 that costs you 20 delivered: 2x, NO-GO. In the UK, after VAT, the 9% commission and a 15% creator, about £4.73 would be left before returns and ads. In the US, about $11.60 before returns, ads and taxes: still too thin once those are paid.
Creator track: why run this test?
You don't sell the product, but you depend on the seller: if they don't make enough, they can cut your commission or stop. The test shows whether the offer is likely to last.
Next
Run the test again with a second product, then put the survivors through the six filters.
Key point
Most ideas fail this test. That's normal, and that's exactly what it's for.
FAQ
Which numbers do I need?
Your target selling price, the landed cost (product plus shipping to the customer), and the delivery time.
Where do I find the selling price?
By looking at what sellers charge on TikTok Shop and Amazon for comparable products.
Does a NO-GO mean the product is bad?
No: its margin doesn't cover the costs, so better not to invest in it under these conditions.
Official sources
From reading to doing
The Double Éveil course is free: short missions with a checklist and a quiz at each step. Adults (18+) only.
Our method: this lesson relies on TikTok Shop's official pages and public guidance, checked on the dates shown. Rules change: Seller Center and the TikTok app are the final word. This is neither legal nor tax advice, and no earnings are promised. Some links are affiliate links, always labelled: if you subscribe through them, you pay nothing extra and we earn a commission.