Double ÉveilTikTok Shop probation: the order and listing limits of a new shop
A new TikTok Shop can't take unlimited orders on day one. It starts on probation, with daily caps that rise as you prove you ship on time. Here are the levels.
The levels
🇺🇸 United States
| Level | Orders per day | Listings |
|---|---|---|
| Beginner | 50 | 100 |
| Standard | 100 | 200 |
| Premium | 200 | 1,000 |
| Pro | No cap |
🇬🇧 United Kingdom
TikTok's UK page lists 30 orders a day and 100 products at the Beginner level, with caps rising as you complete tasks. Guides report different numbers for the next levels: check the Probation panel in your Seller Center.
How to move up
Complete the tasks shown in Seller Center, deliver orders on time, keep cancellations and late dispatches low, and answer customers fast.
Key point
Probation isn't a penalty: it protects buyers while you prove you can deliver. Use it to perfect one product before adding more.
FAQ
How long does probation last?
There's no fixed timeline: you move up by completing tasks and meeting performance standards.
My order limit dropped suddenly. Is it a violation?
Not necessarily. TikTok can lower limits temporarily during security or compliance checks.
Should I list 100 products right away?
No. Start with 1 to 3 products you can ship perfectly.
Official sources
From reading to doing
The Double Éveil course is free: short missions with a checklist and a quiz at each step. Adults (18+) only.
Our method: this lesson relies on TikTok Shop's official pages and public guidance, checked on the dates shown. Rules change: Seller Center and the TikTok app are the final word. This is neither legal nor tax advice, and no earnings are promised. Some links are affiliate links, always labelled: if you subscribe through them, you pay nothing extra and we earn a commission.