Double ÉveilThe TikTok Shop Performance Score: what it measures and how to keep it high
Once your shop has enough orders, TikTok gives it a Shop Performance Score. It affects your visibility and your access to campaigns. Here's what we know.
The basics
- When: after 30 delivered orders in the last 90 days.
- What it reflects: the buyer experience: shipping on time, cancellations, returns, product reviews, customer service.
- Why it matters: higher levels unlock benefits such as campaigns and visibility.
Keep it high
- Ship on time, every time (see shipping deadlines).
- Describe the product exactly, to avoid "not as described" returns.
- Answer customer messages fast.
- Don't sell what you can't restock.
Our method
Account health (policy violations) is a separate system. Several guides describe changes in 2026 that we couldn't confirm on TikTok's official pages: check the Account Health page of your Seller Center.
Key point
Your score is the sum of small promises kept: the right product, on time, as described.
FAQ
When does my Shop Performance Score appear?
After 30 delivered orders in the last 90 days.
What scale is it on?
TikTok refers to levels such as 3.5 and 4.0, on a scale up to 5.
Is it the same as account health?
No. Account health tracks policy violations; the Shop Performance Score tracks the buyer experience.
Official sources
From reading to doing
The Double Éveil course is free: short missions with a checklist and a quiz at each step. Adults (18+) only.
Our method: this lesson relies on TikTok Shop's official pages and public guidance, checked on the dates shown. Rules change: Seller Center and the TikTok app are the final word. This is neither legal nor tax advice, and no earnings are promised. Some links are affiliate links, always labelled: if you subscribe through them, you pay nothing extra and we earn a commission.