manifesteThe calculatorShopify profit calculator
Your store has no marketplace fee, but you bring every visitor yourself, often with ads. Here's what you keep, with and without ads.
Worked example
| Price paidsales tax on top | $30.00 |
| Order fee0% marketplace fee | −$0.30 |
| Payment2.9% | −$0.87 |
| Delivered costproduct + shipping | −$8.00 |
| Returns5% | −$1.50 |
| Per saleno ads | $19.33 |
Calculate with my numbers (free)
Test your product in 10 seconds: pick your country and platform, type your price, delivered cost and delivery time, and get your GO, RISKY or NO-GO verdict.
What matters
- ROASrevenue ÷ ad spend
- ROAS 3$3 in sales for $1 of ads
- Break-even: 1.6below it, ads cost you money
- $14.33max ads per sale to stay a GO
Levers to reach a GO
- Priceminimum for a GO: $32.00
- Costmaximum delivered cost for a GO: $7.50
- Cap your adsmax ads per sale to stay a GO: $14.33
- Free trafficEvery sale without ads: $19.33.: $19.33
Calculate with my numbers (free)
FAQ
Is a Shopify store more profitable than a marketplace?
Without ads, you often keep more per sale. With heavy ads, often less. Your store wins when your visitors are cheap: content, socials, returning customers.
How much should I spend on ads per sale?
Never more than what you keep before ads, or you lose money. To stay a GO, Manifeste gives you a lower cap.
Is the Shopify subscription in the math?
No: it's a fixed monthly cost, separate. The per-sale math covers the fees that hit every order.
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