manifesteThe calculatorBreak-even ROAS calculator
A ROAS of 1.5 can lose you money on one product and make money on another. Your minimum ROAS is your price divided by what you keep before ads.
Worked example
| Price paidsales tax on top | $15.00 |
| Order feeyour store | −$0.30 |
| Payment2.9% | −$0.43 |
| Delivered costproduct + shipping | −$5.00 |
| Returns5% | −$0.75 |
| Before adsmin ROAS 1.8 | $8.51 |
Calculate with my numbers (free)
Test your product in 10 seconds: pick your country and platform, type your price, delivered cost and delivery time, and get your GO, RISKY or NO-GO verdict.
What matters
- ROASrevenue ÷ ad spend
- ROAS 2$2 in sales for $1 of ads
- $10of ads for a $15 sale at ROAS 1.5
- The real questiondo you keep enough to pay for it?
Calculate with my numbers (free)
FAQ
What is ROAS?
Revenue divided by ad spend. A ROAS of 3 means $3 in sales for $1 of ads.
How do I calculate my break-even ROAS?
Your selling price divided by what you keep per sale before ads. Below it, every sale from ads costs you money.
Is break-even ROAS a target?
No: at break-even, you make zero. Aim above it, and check the maximum ad spend per sale to stay a GO.
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