manifesteThe calculatorAmazon FBA vs FBM calculator
FBA isn't always more profitable. On a small $25 product, it wins by a little. On a heavy product, FBM can win by dollars per sale. Here's the math.
Worked example
| Price paidsales tax on top | $25.00 |
| Referral fee15% | −$3.75 |
| FBA delivered costFBA fees included | −$9.30 |
| Returns5% | −$1.25 |
| Per salebefore ads & income tax | $10.70 |
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Test your product in 10 seconds: pick your country and platform, type your price, delivered cost and delivery time, and get your GO, RISKY or NO-GO verdict.
What matters
- FBMYou store, pack, ship and pay the carrier.
- FBAAmazon stores, packs and delivers: per-unit fee + storage.
- Referral fee≈ 15% by category, either way.
- Prime badgeUsually with FBA: it helps sales.
Levers to reach a GO
- Priceminimum for a GO: $37.50
- Costmaximum delivered cost for a GO: $6.25
- Size & weighta little smaller or lighter = a cheaper FBA tier
- The productBefore you send stock to Amazon.
Calculate with my numbers (free)
FAQ
FBA or FBM: which should I choose?
FBA often suits small, light, fast-selling products. FBM often suits heavy, bulky or slow-selling ones. Either way, redo the math with Amazon's rate card for your product.
Which fees count with FBA?
The referral fee, shipping your stock to the warehouse, the FBA fulfillment fee based on size and weight, and storage.
Are the FBA fees on this page exact?
They're examples. Real fees depend on size, weight and category: check Amazon's rate card.
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